Barclays- Home Finance/Mortgage Division. Key Responsibilities

·       Delivered numerous trade and online campaigns resulting in spontaneous Woolwich brand awareness increase from 23% to 26% amongst the mortgage intermediary market in UK.

·       Managed ongoing engagement with 35 Intermediary Business Managers across the country and key national accounts achieving target market share.

·       Carried out a number of intermediary events ( including  broker lunches and roadshows) resulting in increased loyalty and ongoing support for Woolwich. Ave broker who attended the lunches carried out 15 times more business than the average broker on our database.

·       Increased sales of offset mortgages by 10% as a result of centrally developed roadshows.

·       Increased brand awareness and new broker registrations working with Barclays Premier League on a Fantasy Football campaign in 07/08 season resulting in 538 new registrations to Woolwich and £213m incremental business from new brokers.

·       Won two awards for the Fantasy Football campaign work in 07/08-Best Use of Email from Interactive Marketing and Advertising Awards + Runner up in Digital Retention category for Interactive Digital Marketing Awards.

·       Implemented newly refreshed and revitalised intermediaries website developed in line with internal and external stakeholders resulting in 1.6% increase in visitors to new website, 13% increase to repeat visits and 45% increase to site traffic during product launches.

·       Through effective relationship management increased sales from 12k from average broker to 1.1m from targeted loyal broker.

·       Delivered targeted email communications including product launches, policy updates etc which resulted in improvements to intermediary ‘willingness to recommend’ i.e. - 99.1% success rate in email delivery, 34% email open rate.

 

 

Prudential UK -Wealth and Health Team

• Delivered B2B campaigns involving the creation of campaign material focusing on pensions within private and public sector employers
  Managed relationships with key internal and external stakeholders to ensure the projects are delivered in line with their expectations.
• Delivered all  relevant updates to literature items and website for the health and wealth team adding insight to unique selling messages.
• Developed innovative way of working with compliance as appointed team breech coordinator.
• Developed  successful employer campaigns which resulted in new scheme wins. 

 

Prudential UK-Wealth and Health Team

Worked in the Pension Simplification Project Team involved in:

• Updated all marketing material in line with the Pension Simplification UK wide legislation changes for April 06 (A-Day).
• Developed key process improvements enabling optimal delivery on-time and on
  budget .
• Streamlined the sign off process through templates and rigorous project management disciplines.